Future First Insight  July 6 2021

Fully cloud based video editing is the future

Ashley Hall

Head of Post / VCS Product Director

Hands on a laptop keyboard, we can see editing software open as someone works across a sunset over the sea and an arial shot of mountains.

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Virtual Creative Solutions

Green Rock VCS (Virtual Creative Solutions) has been 4 years in the making. I am REALLY excited to share Green Rock’s commitment to thinking ‘Future First’, which we demonstrated when we put our money where our mouth is and became one of the first facilities in the UK to go totally virtual. Fully cloud-based editing is here. This is so much more than a change of location, it gives us, and our partners, a scalable and flexible solution whether editors work from home, or from studios in a ‘pay-as-you-go model’ – free from the hassle of having to upload/download/reconnect or use hard drives. This is truly what flexible working for our industry looks like. Simply log in to your virtual edit suite, like you do your Netflix account, from anywhere, on any device, and you’re there creating. No other solution offers fully cloud-based editing with the seamless functionality that Green Rock VCS has to offer.

This is a real demonstration of Green Rock’s new vision to Create the Future First, and our commitment to sustainability, connecting storymakers and audiences, wherever or whoever they are.

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Ashley Hall

Head of Post / VCS Product Director

Ash is VCS Product Director and Head of Post Production at Green Rock. With a foundation in editing, production and post-management across Broadcast and Digital and Virtual Workflows, Ash leads the Virtual Creative Solutions product, Green Rock's pioneering fully virtual post-production technology.

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