News, People November 29 2022
David Pugh-Jones joins Green Rock
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David Pugh-Jones, Board Advisor and Brand Consultant, joins Green Rock.
We are thrilled and feeling excited to announce David Pugh-Jones has joined Green Rock as Board Advisor and Brand Consultant.
As Green Rock continues to build on its reputation as a leading creative content studio both here in the UK and internationally, David joins the business to support the leadership team as it builds out its direct-to-brands approach, accelerating content production across social, digital, web3 and connected media platforms.
As consumers increasingly turn to social for everything from search to shopping, Green Rock recently launched Green Rockz Brand Studio, a social-first content ideation and production offering. Building on the demand from clients to deliver social-first content campaigns. Green Rockz Brand Studio brings together storytelling, influencer partnerships, commerce and an agile production model into one single end-to-end product.
Clients get to work with an agile team that combines content strategy and audience-first insight with an in-house team of social media experts and content creators. The results are hyper-relevant, channel-native content that speaks to Gen Z audiences, helping brands reach new communities and establish new connections.
David is a globally-focused executive leader with over 25 years of experience as a marketing, brand, technology and creative strategy architect. After spending a decade at Microsoft as their Global Creative Strategy Director, he then set up and led the European content, partnerships, and creative team at BuzzFeed as, Director of Brand Strategy.
As a client-side CMO at Cudo Ventures, Cudo Compute (A Decentralised Cloud Computing Network) and Cudos (Sustainable Blockchain powering web3 experiences) he owns and delivers the strategic marketing efforts, focussing on successfully delivering the company’s brand, product and community growth, purpose and ethical proposition, whilst growing the global brand’s consumer and business footprint.
David has achieved many notable accolades as a brand marketing executive throughout his career. Having produced award-winning, integrated and transformative experiences for global brands, including Intel, Microsoft, ASUS, Xbox, Nissan, BMW, Nike, Paramount, Puma, Canon, HP, Nestlé, General Mills, Vodafone, IKEA, AON, HSBC, IMG, Visa and Ford.
Kate Burns, CEO Green Rock
“Having worked with David on numerous ventures in the past, I was delighted that we could attract his unique talent and skillset into the Green Rock business. David is one of those special catalysts every business needs, often talked about but rarely found, and we are proud to have him on board to support our mission. David’s skills will enable us to accelerate our plans and build on the fantastic talent and creative output Green Rock continues to deliver for clients.
We recognise, going into 2023, the need to provide great value and effectiveness for clients as budgets are squeezed and scrutinised. Green Rock is uniquely positioned to do just that, offering an end-to-end solution for strategy-led creative development to an agile virtual production model that other agencies can’t compete with.”
David Pugh-Jones, Board Advisor and Brand Consultant,
“I had been admiring Green Rock from afar, what with both the creative output and the innovative advancements they have made in developing their own tech stack to deliver borderless creativity, long before Kate picked up the phone.
Their expertise and core value of being ‘Good Different’ is something I had to get on board with. From the sustainability-lead work with the likes of XPRIZE Foundation and capturing the likes of Elon Musk to the social first content produced for a host of brands by their agile studio model, I can see where I can help them grow and hone their competitive strategic offering.”
David currently acts on a number of boards, has founded his own brand consultancy and is the Co-Founder of a soon-to-be launched, multi-disciplinary equestrian media proposition. In addition, he is a proud Trustee and Founding Executive Member of one of the fastest-growing UK charities, Neurodiversity in Business. The charity launched in Parliament earlier this year with over 500 UK corporate businesses already signed up as members in just the past six months, including global brands Microsoft, Google, IBM and McDonalds. Within the industry, he is also known for being a mentor, coach, advisor and speaker on branded content and marketing strategies, supporting the next generation of industry marketers contemplating the transition from web2 to web3.
About Green Rock Media
Green Rock Media are an agile, future-focussed, creative end-to-end content studio.
We believe that getting to a more sustainable and equitable future requires a different approach to content and production.
Expert purpose-led story makers, powered by insight, people and technology to produce creative content that excites and engages audiences across all of today’s connected platforms.
From social-first video content to branded entertainment, broadcast documentaries, short films, podcasts and live events, Green Rock brings together award-winning thinking and editorial storytelling to create content that cuts through. Investing in talent from all backgrounds helps us to create brilliant stories that resonate and engage audiences across the planet. Clients include Wasserman, Relativity Space, Calyx Cotton, NFL, Lego, MDLBEAST, Mercedes Benz, XPRIZE Foundation, Netflix, BBC Studios, ITV, and Supermetahumanfutures.