Client Stories, News March 23 2022
NatWest enters the metaverse with Green Rock
NatWest is entering the metaverse with Green Rock Media to create an immersive exhibition featuring photos of women business owners to challenge stereotypes. Embracing this new technology to engage consumers, this will be the bank’s first step in this virtual direction.
Portraits of Success, a metaverse gallery hosted on Spatial.io will show 30 portraits of female entrepreneurs from a diverse set of businesses across the UK. This is the culmination of work between NatWest and Getty Images in showcasing images of women business owners who are realistic and diverse. This is in contrast to the unimaginative photos of women in business that are often available for use in the media.
Guests will be able to explore the space as an avatar, find out details about the female founders, their businesses and learn how NatWest supports and advocates for women in business. The 30 images represent a wider collection of 4000 images, that are available through Getty Images to licence and make up part of a collection that address the diversity of businesses female entrepreneurs represent in the UK today.
To create the experience Green Rock has been working with developers at multi-reality studio Plai and Spatial.io to create a unique gallery area called ‘Portraits of Success.’ The gallery space will hold the Getty Images portraits and key information from the Rose Review.
Always keen to push creativity in new tech spaces, Green Rock is carving out an environment for future events such as webinars and talks, fireside chats or other presentations. Spatial.io is a leading metaverse gallery experience that allows brands, businesses and creators to show their work in a virtual world. The platform can be accessed via browser, mobile or VR headset and allows visitors to explore the specially designed spaces.
Metaverse virtual worlds deliver interactive and immersive experiences to users, with many of these platforms built on blockchain technology. The global metaverse market is estimated to grow from $45.4bn in 2019 to a staggering $1.5tn in 2030 (source: PwC | Seeing is Believing).
Where can I see it
The NatWest Portraits of Success virtual galley will be live on the Spatial.io platform from today. Click here to visit