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New Is…

Barratt Homes: New Is…

A new national integrated campaign for Barratt Homes demanded fresh promotional approach – and at Green Rock we rose to the challenge, providing a raft of materials to support the housebuilder’s ‘New is…’ campaign.

Working closely with agency Publicis, we shot a series of films at three different locations over five days to showcase build quality, interiors and community. We also developed a library of stills for web and collateral, and cinemagraphs to bring the creative to life in a suite of online banners.

Managing far more than the production itself, we developed the creative treatment and organised the casting, photography shoot and more – a huge logistical challenge considering the breadth of locations and the size of cast and crew.

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Barratt Homes