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Apple Pay

NatWest: Apple Pay

In 2015 we worked with NatWest to create a dedicated digital commercial to showcase its new Apple Pay service. The film shows how Apple Pay, enabled by RBS and NatWest, makes everyday payments – and everyday life – so much easier.

The key to this large-scale production, featuring two high profile brands, was achieving the right balance while staying on brand for both NatWest/RBS and Apple.

Using an Apple-approved film from the US as our style guide, we worked in close partnership with the teams at NatWest and RBS to align it with their brands. Then, over just five weeks, we built storyboards, wrote scripting elements, undertook casting and art direction and managed a complex shoot in multiple locations across London. The final edit was undertaken at our in-house Post centre at Goodge Place, W1.

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NatWest